Data analytics firm exposed 2m Instagram and TikTok users’ data

The victims of this “data leak” also include celebrities like Alicia Keys, Loren Gray, Kylie Jenner, Ariana Grande, and Kim Kardashian.

The cybersecurity team at Safety Detectives, led by Anurag Sen, discovered an unsecured ElasticSearch server belonging to, a social media analytics site. The server stored scraped data of millions of social media users. The data was taken from TikTok and Instagram.

Reportedly, at least 2.6 million user profiles have been exposed, equivalent to over 3.6 GB of data. The researchers dubbed it a shocking discovery since data scraping is banned on most social media websites, although it isn’t illegal.


It is a Romanian website that collects social media users’ data to offer its clients an in-depth understanding of an Instagram or TikTok account. The platform has gathered data from millions of social media accounts of more than 30 different data metrics.

SEE: Data scraping firm leaks 235m Instagram, TikTok, YouTube user records

It then consolidates this information into a “navigable social account search engine” that displays critical data such as followers rate, demographics stats, engagement rate, data visualizations, account history, etc. To obtain these social media insights, users are required to create an account

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