DHL, Microsoft, WhatsApp top phishing list of most imitated brands

DHL took over the top spot of Check Point Research’s list of the most imitated brands among cybercriminals this year, surpassing Microsoft and Google as the brand used most often in phishing emails and scams. 

The company’s Q4 Brand Phishing Report for 2021 ranks the top 10 most imitated brands in October, November and December. Researchers at Check Point found DHL’s brand used in 23% of all phishing attacks they saw globally. Microsoft was second at 20% while WhatsApp came in at 11% and Google appeared in 10%. 

On the left side — the fraudulent login page with credentials request. On the right side — a real DHL login page.

Check Point Research

The rest of the list includes LinkedIn, Amazon, FedEx, Roblox, PayPal and Apple. Omer Dembinsky, data research group manager at Check Point Software, said it is important to remember that cybercriminals are opportunists and will often take advantage of consumer trends by imitating popular brands. 

“This quarter, for the first time, we’ve seen global logistics company DHL top the rankings as the most likely brand to be imitated, presumably to capitalize on the soaring number of new and potentially vulnerable online shoppers during the year’s busiest retail period,” Dembinsky said. 


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