Marketers want to influence your dreams, consumers not so much

marketers are wildly bullish on dream — playing ads right before people sleep to influence dreams — and 39% of consumers are open to the too, according to a survey.

The American Marketing Association-New York’s of Marketing Survey canvased the marketing technology landscape relative to 2019’s report. Overall, consumers are beginning to accept new marketing technology, but worried about .

What caught my eye in the survey was dream-tech, which was opposed by 32% of consumers, supported by 39% with the remainder falling in the don’t know category. Given this dream-tech concept wasn’t around in 2019, the favorability rating is a bit stunning. Here’s how favorability among consumers stacks up across marketing channels.

Add it up and consumers are accepting of personalized ads (54% in favor); devices (53%) and assistants (60%). Virtual reality headsets are viewed favorably by 61% of consumers and augmented reality devices checked in at 49%. In other words, dream-tech is off to a good start with consumers even if the definition of it remains a bit murky.

The report also looked at marketers’ expectations and what technologies would be adopted at scale. The kicker: 77% of marketers declared that they would

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