Marketers want to influence your dreams, consumers not so much

Digital marketers are wildly bullish on dream tech — playing ads right before people sleep to influence dreams — and 39% of consumers are open to the technology too, according to a survey.

The American Marketing Association-New York’s 2021 Future of Marketing Survey canvased the marketing technology landscape relative to 2019’s report. Overall, consumers are beginning to accept new marketing technology, but worried about privacy.

What caught my eye in the survey was dream-tech, which was opposed by 32% of consumers, supported by 39% with the remainder falling in the don’t know category. Given this dream-tech concept wasn’t around in 2019, the favorability rating is a bit stunning. Here’s how favorability among consumers stacks up across marketing channels.

Add it up and consumers are accepting of personalized ads (54% in favor); IoT devices (53%) and AI assistants (60%). Virtual reality headsets are viewed favorably by 61% of consumers and augmented reality devices checked in at 49%. In other words, dream-tech is off to a good start with consumers even if the definition of it remains a bit murky.

The report also looked at marketers’ expectations and what technologies would be adopted at scale. The kicker: 77% of marketers declared that they would

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