The worlds of trademark law and marketing seem to be constantly at odds with each other, occasionally collapsing into a court of law where they battle for not-insignificant amounts of money. When gray-market sources, guerilla marketing and potential malicious actions enter the mix, it can muddy the waters to the point where no one is quite certain if what is happening is legally correct.
Case in point: Microsoft’s recently unsealed legislative actions against an entity charged with malicious actions, as shown here at Law360. According to the charges, there were violations of the Computer Fraud and Abuse Act, as well as a number of issues that lead users to this location in the first place such as typosquatting.
This isn’t a word you hear every day, so let’s break this down and then see how it can affect us on a day to day basis.
What is typosquatting?
To understand typosquatting, we first have to break down “typo” — or a mistake made when typing in a word. If you ever are going along in a conversation with someone and you put in “Facbook” instead of “Facebook,” for example, that is a typo — a mistake made when