3 sales best practices used in ransomware (and what we can learn from them)

As with every opportunistic salesman, the cybercriminals behind one of the fastest growing online scams and , ransomware, are willing to do whatever it takes to maximize their return — even if that comes in the form of extorted personal or corporate .

Unfortunately for victims of , the tactics that cybercriminals are employing are working exceptionally well, providing them with a good return on their investment. In fact, in 2020 alone, the average demand was $178,000 (up from $84,000 in 2019), with about 25 percent of victims making payments to the hackers. 

However, while the increases in bounties were quite remarkable, the number of ransomware attacks actually decreased in 2020. While some may argue that this could be due to increased security controls and awareness by potential victims, the rise in bounties could point to something else: more sophisticated attackers.

So what makes these attackers more sophisticated? Here are three best practices typically reserved for sales departments increasingly employed in ransomware attacks.

The sales best practices used in ransomware attacks 1. Using market research and microtargeting

Typically reserved for precisely targeting ads or cold calls to buyers of a certain profile or pension for a

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