Home Improvement Firm Fined £200k for Nuisance Calls
A Welsh home improvement firm has been fined £200,000 by the UK’s privacy watchdog after making more than half a million nuisance phone calls.
Home2Sense Ltd of Lampeter made 675,478 nuisance calls between June 2020 and March 2021 to offer individuals insulation services, according to the Information Commissioner’s Office (ICO).
However, these people were registered with the Telephone Preference Service (TPS), meaning they had explicitly opted out of receiving unsolicited marketing calls.
According to the UK’s Privacy and Electronic Communications Regulations (PECR), it is illegal to contact anyone registered with the TPS for more than 28 days unless that person has explicitly notified the company that they do not object to receiving such calls.
Among the scores of complaints made to the ICO about Home2Sense’s business practices, one distressed victim said a call center marketer asked to speak to their late mother, who had passed away a decade earlier.
On other calls, the operative posed as a local surveyor and claimed the recipient might be in line for a free grant to replace their loft insulation.
“This is my recently deceased mother’s house that I have just inherited in the past few months.