Mozilla is adding new privacy features to Firefox Focus on Android, announcing on Tuesday that it is introducing “Total Cookie Protection” to the platform as a way to stop cookies from tracking you across the web.
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Mozilla told ZDNet that the tool’s goal is to combat cross-site tracking, which allows companies to monitor what websites users visit and what products they search for.
“Have you ever signed up for a contest to win a big-screen TV or a vacation to an exotic location? Or have you joined a big retailer loyalty program so you can save money? If you answered yes to either of these questions, you may be exchanging your name, home address, email address, phone number, and sometimes even your birthdate to companies who are building your profile with the information you freely provide,” Mozilla explained.
“Companies use those profiles to help them make ads that are targeted at convincing you to purchase, like resurfacing an item you were shopping for. When you go online, there are similar tactics that work behind the scenes to gather information about you and your browsing behavior and track you when you go from site to