Even with ongoing uncertainty, managed service providers are looking for opportunities to grow their businesses in 2022. How to achieve that growth was the topic of the Managed Services Community meeting at the Communities and Councils Forum in Chicago.
“For the most part, what we are finding that despite all the tumult of last couple of years, there is optimism among MSPs,” said Carolyn April, senior director, industry analysis, during the session, Level Up! Grow Your MSP’s Revenue to New Heights. “I call it cautious optimism.”
April shared the latest from her Trends in Managed Services 2022 survey with the group, primarily focusing on key areas of change for the MSP partner.
It’s All About Customer Experience
For MSPs looking to build their businesses, it’s critical that they focus on customer experience.
“Customers today are fickle,” said April. “Some want to interact with you on the phone, some want to go to your website and message a chatbot. How do you provide the best and most flexible experience for your customers?”
Having options for customer communication means MSPs need to invest in new products and innovative technologies that provide options for omnichannel communication and ultimately, offer ease of doing