Trustpilot Set to Sue Firms That Solicit Fake Reviews
Trustpilot said today that it is planning legal action against businesses involved in soliciting fraudulent reviews on its site.
The Danish consumer reviews platform said it was forced to remove over two million fake reviews in 2020 alone, accounting for nearly 6% of those submitted to its site that year.
Although the firm is investing in automated fraud, enforcement and anomaly detection technologies, it said this will now be matched by a step-up in litigation efforts.
Repeat offenders will be hit with enforcement action. Trustpilot said it would seek to prevent them from soliciting fake reviews and try to recover any damages owed. If successful, these will be donated to organizations that protect consumers from online misinformation.
Other tools at Trustpilot’s disposal are cease and desist notices, termination of business, and public banners on offending firms’ profile pages indicating fraud.
“Consumers rely heavily on reviews to make more informed and confident purchasing decisions each and every day. Protecting and promoting trust is fundamental to Trustpilot’s mission,” said the digital firm’s chief trust officer, Carolyn Jameson.
“Whilst the vast majority of businesses use reviews constructively to help get them closer to their customers, we’re